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~ero/ive Exfension New Mexico S/o/e
January. 19&2
PRODUCTION UP - CONSUMPTION DOWN
Four little words pack a wallop to the dairy industry: PRODUCrION UP -CONSUMPTION
DOWN. U. S. Department of Agriculture reported that cational per
capita consumption of cilk for 1961 showed a drop of tbe equivalent of about
18 pounds below tbe previous year. Tbis 1s about nine quarts per person.
This is the sharpest declioe in consumption since 1948.
Tbe drop in consm=ption was apparently due to cbanges in tastes and pre-
" ferences of consUIlIers. Some of it was no doubt due to unfavorable publiCity
wbich the dairy industry received regarding radioactivity and t o the wany
"diet fads."
Tuo organizatlons are supported by s ome New Nexico dairymen to provide
fa.ctual information to consumers to combat unfawrable publicity.
(1) National Dairv Council which does a commendable j ob in
re searcb, educ ation and public relations concerning dairy f oods.
empbas izing "fi~btin g nutrition quackery" by presenting f actual,
inforclation. .
nutrition
They arc
nutrition
(2) American DJirv Associa tion, which i s "The Vo ice o f t he Dairy Farne r
b t h~ Market P1e.ce." Advertisi:lg. ~erch3.ndi:;in3. !'lsrket and prouuc t rn~e;)rch
)~~ ?ublic rc1atio"ls are perfoHl~d. Uowf>ver, I:h~ ntltiollul budget of 6% million
dollar::. i!i only a fr.lctio:l of the altOUrlt up;m::. annually by co~petiL\g pr oduc t s.
Trie deiry industry r::US t rU!1 fast to hold their pl ace in t oday's cOII'.petitive
market . New Nexico da it)~ en \O'ou1d benefit hom the expans ion of the National
Dairy Couneiland American Dairy Association programs
i'ubli.h;i:"d d .. ,";bu,«i'n fu",h ... a nc. Qf ,I,~ I\c .. of Con.: .... of May 8 and J uno 30. 1914.
by ,h. Allricuhuc.! E~.on",," S ... viu .,( N_ M ~~ico s ,.,. Univ"",i'y. Phil ip l oy onu...:k .<.
d i", • .,.oc, and th. U. S. D.p ... mon, of 1\1I:,.;., .. h .. ..., • .,oopft'&rinll-
Object Description
| Title | New Mexico Dairy Herd Improvement, January, 1962 |
| Series Designation | Dairy Herd Improvement Association Monthly Report |
| Description | The monthly report of the Dairy Herd Improvement Association (DHIA) was initiated by E.E. Anderson, Extension Dairyman in the 1940s. From the 1960s forward a cooperative report had been prepared jointly by staff members of the NMSU Dairy Department, Agricultural Engineering, Agronomy, Veterinary and sent primarily to dairy herds on test (OS, DHIA, DHIR), County Extension Agents, and Instructors of Vocational Agriculture. The publication of the DHIA report was overseen by Philip Leyendecker, a director of the NMSU Agricultural Extension Service in cooperation with U.S. Department of Agriculture. The title of the report had changed over time; it had a couple of variations, New Mexico Dairy Herd Improvement and Dairy Improvement Notes. This digital collection includes historical issues published between 1961 and 1980. |
| Subject | dairy cattle (NAL); dairy farming (NAL); dairy industry (NAL); Dairy cattle--New Mexico; Dairy cattle—New Mexico—Periodicals; Dairying--New Mexico; Milk and milk products; |
| Creator | Ells, Borden; |
| Date Original | 1962-01 |
| Digital Publisher | New Mexico State University Library |
| Rights | Copyright, NMSU Board of Regents |
| Collection | NMSU Cooperative Extension Service and Agricultural Experiment Station Publications |
| Digital Identifier | UAAPdhi196201 |
| Source | Call number J87.N6 X313.99 D13; http://libcat.nmsu.edu/vwebv/holdingsInfo?bibId=24889 |
| OCLC number | 7474909 |
| Type | Text |
| Format | application/pdf |
| Language | eng |
Page Description
| Title | Editor's letter |
| Series Designation | Dairy Herd Improvement Association Monthly Report |
| OCR | ~ero/ive Exfension New Mexico S/o/e January. 19&2 PRODUCTION UP - CONSUMPTION DOWN Four little words pack a wallop to the dairy industry: PRODUCrION UP -CONSUMPTION DOWN. U. S. Department of Agriculture reported that cational per capita consumption of cilk for 1961 showed a drop of tbe equivalent of about 18 pounds below tbe previous year. Tbis 1s about nine quarts per person. This is the sharpest declioe in consumption since 1948. Tbe drop in consm=ption was apparently due to cbanges in tastes and pre- " ferences of consUIlIers. Some of it was no doubt due to unfavorable publiCity wbich the dairy industry received regarding radioactivity and t o the wany "diet fads." Tuo organizatlons are supported by s ome New Nexico dairymen to provide fa.ctual information to consumers to combat unfawrable publicity. (1) National Dairv Council which does a commendable j ob in re searcb, educ ation and public relations concerning dairy f oods. empbas izing "fi~btin g nutrition quackery" by presenting f actual, inforclation. . nutrition They arc nutrition (2) American DJirv Associa tion, which i s "The Vo ice o f t he Dairy Farne r b t h~ Market P1e.ce." Advertisi:lg. ~erch3.ndi:;in3. !'lsrket and prouuc t rn~e;)rch )~~ ?ublic rc1atio"ls are perfoHl~d. Uowf>ver, I:h~ ntltiollul budget of 6% million dollar::. i!i only a fr.lctio:l of the altOUrlt up;m::. annually by co~petiL\g pr oduc t s. Trie deiry industry r::US t rU!1 fast to hold their pl ace in t oday's cOII'.petitive market . New Nexico da it)~ en \O'ou1d benefit hom the expans ion of the National Dairy Couneiland American Dairy Association programs i'ubli.h;i:"d d .. ";bu,«i'n fu",h ... a nc. Qf ,I,~ I\c .. of Con.: .... of May 8 and J uno 30. 1914. by ,h. Allricuhuc.! E~.on"," S ... viu .,( N_ M ~~ico s ,.,. Univ"",i'y. Phil ip l oy onu...:k .<. d i", • .,.oc, and th. U. S. D.p ... mon, of 1\1I:,.;., .. h .. ..., • .,oopft'&rinll- |
