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C:;;operotive Extens ion
Hay, 1962
WHO SPEAKS FOR HILK7
-- - New Mexico Stote Universily
Almo,!It every day, a new charge is huded against mi l k and other dairy foods.
It is obvious that I!lLlny of t hese at.tacks at.t.empt t.o undermine public c onfidence
in milk and milk products.
These st.at.ements which tend to discourage the use of dairy foods appear in
news columns , in magazines , on t.he radio and on television. Some of t he reports
cO':Ie from the laboratories of highly respected scien tists ,
These att.acks are l eading more and more people to question the role of milk
and other dairy products in t.he diet of the American people .
The public r elations problem of the dairy industry is of primary concern.
'''.e publicity cOr!cerning dairymen requesting a federal milk nnrketing order has
~e'1 interpceted a5 a pressure group st!eking to keep milk prices too high in
~:~',.r M:!xico,
The recent severe price wars have led consumers to think that mi l k should
always be sold at cut- rate prices . During 1961 , the average home delivered price
per quart of milk in 25 major cities was 26.8 cents. Consumers do not stop to
realize that less labor is required to earn the price of a quart of milk t oday
than at any time in history.
Ne'N Mexico dairy industry is presently represented by two national Aroups
\.;hose primary purpose is t o te11 the positive story of milk . These groups arc;
1. Americ:an Dairy Association. It is entirely dairyman.f1nanced, dllirymancontrolled
, and dairyman-directed. The program is non-brand. non-profit, nonpol1tlcal
and non-legislative. The total program of dair y pr oduct promotion
through advertising, tt:erchandising, public: relations , research {lad direct sales
appea l all helps t.o build a demand for dairy produc.ts. It is financ.ed by an
investment of t.\Jo cents per 100 pounds of milk sold. During the past year, there
have been direct nutritiona l educational programs , press, radio and t e l evision
presentations . exhibits and displays, group meet i ngs, vorkshops a nd many other
activi t ies.
I'ubl;u,..! anJ J .. ,ribu'ed '" I" ... h.r~nu of ,h. Ac .. of Coni«'" 01 M~y 8 anJ J un. )0. 191.,
by ,h. '\lrricuh"c.1 E.,.n,''''' S.rYi~. "I N~ !o.1u.ico SUI. Univ ..... i'y. Philip ley'nd"",hr,
direc'"., ... .1 .h, U. S. D~pa ... m.,,' 01 AaricuJ", .. , c<>op.u,;na.
Object Description
| Title | New Mexico Dairy Herd Improvement, May, 1962 |
| Series Designation | Dairy Herd Improvement Association Monthly Report |
| Description | The monthly report of the Dairy Herd Improvement Association (DHIA) was initiated by E.E. Anderson, Extension Dairyman in the 1940s. From the 1960s forward a cooperative report had been prepared jointly by staff members of the NMSU Dairy Department, Agricultural Engineering, Agronomy, Veterinary and sent primarily to dairy herds on test (OS, DHIA, DHIR), County Extension Agents, and Instructors of Vocational Agriculture. The publication of the DHIA report was overseen by Philip Leyendecker, a director of the NMSU Agricultural Extension Service in cooperation with U.S. Department of Agriculture. The title of the report had changed over time; it had a couple of variations, New Mexico Dairy Herd Improvement and Dairy Improvement Notes. This digital collection includes historical issues published between 1961 and 1980. |
| Subject | dairy cattle (NAL); dairy farming (NAL); dairy industry (NAL); Dairy cattle--New Mexico; Dairying--New Mexico; Dairy cattle--New Mexico--Periodicals; Milk and milk products; |
| Creator | Ells, Borden; |
| Date Original | 1962-05 |
| Digital Publisher | New Mexico State University Library |
| Rights | Copyright, NMSU Board of Regents |
| Collection | NMSU Cooperative Extension Service and Agricultural Experiment Station Publications |
| Digital Identifier | UAAPdhi196205 |
| Source | Call number J87.N6 X313.99 D13; http://libcat.nmsu.edu/vwebv/holdingsInfo?bibId=24889 |
| OCLC number | 7474909 |
| Type | Text |
| Format | application/pdf |
| Language | eng |
Page Description
| Title | Who Speaks for Milk? |
| Series Designation | Dairy Herd Improvement Association Monthly Report |
| OCR | C:;;operotive Extens ion Hay, 1962 WHO SPEAKS FOR HILK7 -- - New Mexico Stote Universily Almo,!It every day, a new charge is huded against mi l k and other dairy foods. It is obvious that I!lLlny of t hese at.tacks at.t.empt t.o undermine public c onfidence in milk and milk products. These st.at.ements which tend to discourage the use of dairy foods appear in news columns , in magazines , on t.he radio and on television. Some of t he reports cO':Ie from the laboratories of highly respected scien tists , These att.acks are l eading more and more people to question the role of milk and other dairy products in t.he diet of the American people . The public r elations problem of the dairy industry is of primary concern. '''.e publicity cOr!cerning dairymen requesting a federal milk nnrketing order has ~e'1 interpceted a5 a pressure group st!eking to keep milk prices too high in ~:~',.r M:!xico, The recent severe price wars have led consumers to think that mi l k should always be sold at cut- rate prices . During 1961 , the average home delivered price per quart of milk in 25 major cities was 26.8 cents. Consumers do not stop to realize that less labor is required to earn the price of a quart of milk t oday than at any time in history. Ne'N Mexico dairy industry is presently represented by two national Aroups \.;hose primary purpose is t o te11 the positive story of milk . These groups arc; 1. Americ:an Dairy Association. It is entirely dairyman.f1nanced, dllirymancontrolled , and dairyman-directed. The program is non-brand. non-profit, nonpol1tlcal and non-legislative. The total program of dair y pr oduct promotion through advertising, tt:erchandising, public: relations , research {lad direct sales appea l all helps t.o build a demand for dairy produc.ts. It is financ.ed by an investment of t.\Jo cents per 100 pounds of milk sold. During the past year, there have been direct nutritiona l educational programs , press, radio and t e l evision presentations . exhibits and displays, group meet i ngs, vorkshops a nd many other activi t ies. I'ubl;u,..! anJ J .. ,ribu'ed '" I" ... h.r~nu of ,h. Ac .. of Coni«'" 01 M~y 8 anJ J un. )0. 191., by ,h. '\lrricuh"c.1 E.,.n,''''' S.rYi~. "I N~ !o.1u.ico SUI. Univ ..... i'y. Philip ley'nd"",hr, direc'"., ... .1 .h, U. S. D~pa ... m.,,' 01 AaricuJ", .. , c<>op.u,;na. |
